ninety nine failures

A snippet from the book I’m currently reading:

… I defined creativity as a willingness to come up with and pursue one hundred ideas knowing that ninety-nine of them are stupid. (Coloring Outside the Lines by Roger Schank, pg. 33)

The debris of my writing endeavors is chock-full of broken stories, unfinished stories that fizzled out on page two, competently-written stories that lacked spark, stories that I thought were pretty good but never found homes. A few times I’ve gotten lucky enough to find a market for a piece, but that number is nowhere near the number of stories I’ve written (much less started!).

What do you think of this definition of creativity? And how do you distinguish it from bullheaded stubbornness? *grin*